GoHighLevel · Case Study

Lead Capture, Score & Assign

GoHighLevelLead ScoringTask AutomationNotifications
GoHighLevel workflow scoring incoming leads as hot, warm, or cold and assigning tasks with internal notifications

The problem

Leads came in and then waited. A human sorted them, decided who they belonged to, and followed up when there was time. Speed to lead was whatever the inbox allowed.

What I built

An intelligent lead router built natively in GoHighLevel:

  • Form submissions scored Hot, Warm, or Cold by urgency
  • Each lead assigned to the right user automatically
  • Lead data formatted cleanly, including currency fields
  • Tasks created and internal alerts fired the moment a lead lands

The result

Leads are scored, assigned, and acted on in seconds. Nothing sits in an inbox waiting for a human to notice.