Marketing Sales Funnel Automation

The problem

Leads were falling through the cracks. Follow-up depended on memory. Agent assignment was manual, so hot leads sat in a queue while someone decided who owned them.

What I built

A full lead nurturing system in n8n that treats follow-up as a system, not a discipline problem:

• Lead scoring on entry, so priority is decided by data
• Multi-step email sequences that keep every lead moving
• Follow-up reminders that fire themselves
• Priority-based agent assignment with rotation
• Every touch logged to the CRM automatically

The result

No lead goes uncontacted. Follow-up happens at every stage without anyone remembering to do it.