Zapier · Case Study
Automated Leads Enrichment
The problem
The sales team was spending its selling hours on research. Look up the lead, find the company, guess the angle, write the email. Every deal started with an hour of homework.
What I built
A lead enrichment pipeline in Zapier that does the homework before sales ever sees the name:
- Lead data pulled in and enriched through Apollo
- Priority routing separates the hot leads from the rest
- Everything logs to Google Sheets for visibility
- Slack notifications fire when a lead is ready
- Personalized AI email drafts are generated per lead
The result
Sales receives warm, enriched, pre-drafted leads. Ready to send, not ready to research.
