Your business runs on repetitive processes.
Let's automate them.
Custom workflow systems for service-based businesses — built on Zapier, Make, n8n, and AI — so your team can focus on the work only you can do.
13+
Systems Delivered
60%
Avg. Manual Work Reduction
5
Automation Platforms
100%
Documented Handoff
10–25 hrs/week
of manual work eliminated per client
Up to 60%
reduction in manual workload
100%
of systems delivered with documentation
Service businesses
coaches, agencies, consultants
About
The Specialist Behind the Systems
I'm Roxli Cahayag — an Automation Specialist and AI Workflow Architect based in Manila, Philippines. I build the systems that free service-based businesses from the work that shouldn't be manual in the first place.
I didn't start in tech. I started in accounting — and that foundation gave me something most automation specialists don't have: a structural understanding of how businesses actually operate. I see where processes break down, where errors compound, and where manual work quietly costs thousands of hours a year.
That background evolved into a full-stack automation practice. Today I design and deploy end-to-end systems using Zapier, Make, n8n, GoHighLevel, and the OpenAI API — turning chaotic, manual operations into lean, scalable machines.
"We measure success in hours saved, errors eliminated, and revenue recovered — not in how many automations we built."
- Accounting background — I understand how operations actually flow
- Business-first thinking — process before tool, always
- Full-stack execution — strategy, build, documentation, handoff
- AI-native — OpenAI integrations where they create real leverage
- ROI-focused — measured in hours saved and errors eliminated
Services
What Gets Built
Every engagement starts with your process, not a tool. Here's what that looks like in practice — and what you can expect at the end.
Workflow Automation
End-to-end automation of your repetitive business processes using Zapier, Make, or n8n — fully built, tested, and documented before handoff.
Best for: Teams stuck in manual copy-paste loops across multiple tools
AI-Powered Automations
OpenAI and Claude API integrations wired into your existing workflows — email drafting, lead classification, ticket routing, and content generation at scale.
Best for: Businesses spending time on first-draft writing or manual sorting
CRM Automation & Pipeline
Full GoHighLevel setup with custom pipeline stages, automated follow-up sequences, appointment booking, and reporting — 100% of leads followed up, every time.
Best for: Coaches, consultants, and agencies with manual sales processes
API & Custom Integrations
Custom webhook and REST API bridges between tools that don't have native integrations — with error handling, retry logic, and full technical documentation.
Best for: Businesses with niche tools or failing off-the-shelf connectors
Process Optimization Consulting
A structured audit of your current operations: we map what you have, rank opportunities by ROI, and deliver a clear roadmap — before touching a single workflow.
Best for: Businesses overwhelmed by operational chaos and unsure where to start
Financial Automation
Automation of invoicing, payment reconciliation, bookkeeping data entry, and financial reporting — built with accounting-level accuracy from an accounting background.
Best for: Small businesses reconciling Stripe/PayPal into QuickBooks or Xero manually
All projects are scoped and quoted individually after a free discovery call. Pricing ranges are starting estimates only.
The Shift
Before & After Automation
This is what changes when your operations run on systems instead of effort.
Hours lost to manual data entry every week
Workflows run automatically — zero manual entry
Leads falling through the cracks
CRM pipeline nurtures every contact, every time
Inconsistent processes depending on who's on shift
Documented, repeatable systems anyone can run
Disconnected tools requiring copy-paste between apps
Connected tools that talk to each other in real time
Growing pains when trying to scale
Operations that scale with your business
Constantly firefighting and reactive
Running a business with operational leverage
Process
How I Work
A transparent process that ensures you understand and own your automation.
Discovery Call
We discuss your current processes and pain points to understand what needs automating.
Process Mapping
I analyze your workflow to find the cleanest, most efficient automation approach.
Automation Build
Building your automation with proper logic, error handling, and documentation.
Testing & QA
Thorough testing to ensure everything works reliably before going live.
Deployment & Support
Launch your automation with documentation and ongoing support to keep things running.
Tech Stack
Tools & Platforms
The automation platforms, AI tools, and integrations I work with daily to build powerful workflow systems.
Portfolio
Previous Work
Real automation workflows I have built across different platforms. Click any project to view the full case study.
Automated Financial Reporting Integration
Automated pipeline that syncs Xero financial data with Asana tasks, routes through iterators and Google Sheets for reconciliation and report generation.
Asana to Xero Sync
Bi-directional sync workflow between Asana task management and Xero accounting, with intelligent routing and text aggregation for consolidated financial reports.
Gmail Attachments Sorter
AI-powered email attachment processor that uses Google Gemini AI to classify and extract structured data from Gmail attachments, then organizes them in Drive and Sheets.
ASMR Video Creator
Automated video content pipeline using Google Gemini for prompt generation, JWT-authenticated video API for generation, with error filtering and YouTube upload.
Marketing Sales Funnel Automation
Complete lead nurturing funnel with automated email sequences, follow-up reminders, priority-based agent assignment, and CRM integration via Google Sheets.
AI Agent Workflow
Intelligent email classifier using GPT-4.1-mini that routes messages to specialized AI agents (Customer Support with Claude 3.7, Priority handler) for automated responses and drafts.
AI Voice Receptionist
Full AI receptionist system with sub-workflows for client lookup, booking, rescheduling, cancellation, availability checking, and call log summaries.
AI Customer Support Workflow
AI-driven customer support using text classification, Google Gemini Flash 2.0 with RAG knowledge base and OpenAI embeddings for intelligent email responses.
Appointment Confirmation
Streamlined appointment workflow that automatically processes booking status changes, manages tags, sends confirmation emails, and updates opportunity records.
Lead Capture, Assign Task, Notify User
Intelligent lead routing system that classifies form submissions by urgency (Hot, Warm, Cold), assigns to users, formats currency data, creates tasks, and sends notifications.
Complete Lead Action Automation
Comprehensive lead lifecycle manager triggered by Asana task updates, with path-based routing for different deal stages and automated email communication at each step.
AI Content Repurposing
AI-powered content pipeline that transcribes files from Google Drive, generates blog posts using Zapier AI, then loops and publishes to Facebook Pages and LinkedIn.
Automated Leads Enrichment
Lead enrichment pipeline using Apollo for data enrichment with priority-based routing, Google Sheets logging, Slack notifications, and AI-generated personalized emails.
Ready to Reclaim Your Time?
Book a Free 30-Minute Discovery Call
Pick a time that works for you. We'll talk through your current workflows, identify what's costing you the most, and figure out whether automation is the right solution — no commitment required.
- Map out exactly what's costing you the most time
- Identify your highest-ROI automation opportunities
- Get a honest assessment — no pitch, no pressure
- Walk away with a clear picture of what's possible
Pick a time below
No forms, no emails — just pick a slot and we'll talk.
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